Unpacking immersive theatre with Punchdrunk Enrichment

Punchdrunk Enrichment · Freelance Marketing Consultant

March 23 · Shoreditch and Wembley

• Introducing concepts of immersive theatre and education to wider audiences

• Strategic website copy driving user engagement

• Commissioning creative content for website social media channels

• Presenting complex and subtle dramaturge terms for a parent and teacher audience

As part of a new digital strategy, Punchdrunk Enrichment was keen to bring its immersive theatre techniques to a wider audience with strategic blog posts to unpack some of its key principles. Working with the marketing team, I sourced animators, illustrators and actors to provide original content for blogs and social media posts that would bring elements of immersive theatre and education to life for specific audience segments.

How to Create an Immersive Learning Project: A Practical Toolkit

This blog worked with a recording from a focus group, turning instructions from a teacher about how they approach immersive learning into a toolkit. This was a tangible way for teachers who may have never come across immersive learning to understand the basic principles. Working with an illustrator, I commissioned a downloadable PDF so that teachers would be able to hold their own introductory workshop with other members of staff, encouraging the uptake of immersive learning across schools, and engagement with Punchdrunk Enrichment’s channels.

Listen Along: Creative Exercises for Educators

This blog features short exercises aimed at inspiring teachers to adopt immersive learning principles. In order to bring the exercises to life, I reached out to an animator to create three visual aids. Care was taken to provide an animation that was neither too static or distracting; just enough to entice an audience member in to the world of Punchdrunk…