ABOUT
Freelance communications and editorial specialist
Clients include:
Artangel | Punchdrunk Enrichment | Rich Mix | Village Underground | EartH | ArtsTrain | Urban Junkies | Club Mexicana | 26 Grains | Daylesford Organic | Run Riot | Design by Nature | Mason & Fifth
BYLINES AT:
The Guardian | Marks & Spencer's Adventures In Food Magazine | Grazia | Oh Comely | The Debrief | Munchies | Chickpea Magazine | Cook Vegan | Vegan Life | Retail Gazette | Charged | HelloGiggles | Spindle | City Pantry | Tech Radar | Bamford | Life Hacker | Gizmodo
I’m a freelance marketing and communications specialist with over ten years’ experience in the arts and creative industries. After graduating in 2010 I worked as a B2B journalist for four years, before establishing myself as a freelancer in 2014. Since then I’ve worked with arts centres, cultural institutions and Arts Council England National Portfolio Organisations. Through a client roster including Artangel, Punchdrunk Enrichment, Rich Mix and Village Underground, I’ve developed my skills at storytelling, distilling key messages and extracting the most captivating elements of cultural programmes, projects and causes.
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Strengths:
Establishing and evolving tone of voice for arts organisations and creative brands
Devising and launching comms and marketing campaigns
Writing creative newsletters that increase open rates and click-through rates
Crafting copy for web and print for culture audiences
Community engagement
Marketing strategies
SEO-driven blog posts
Social posts that spark conversations
Education:
MA in Creative and Life Writing at Goldsmiths College, London, 2020-2023
Learning to Sub-Edit, Press Association, 2015
2.1 BA Hons in English and American Literature from Goldsmiths College, London, 2007 - 2010
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VOLUNTEERING
During the outbreak of COVID-19 in 2020 and 2021 I volunteered at The Community Food Hub in Tottenham, helping to run their social media accounts and training other volunteers in social media strategies. Find out more about that work via my Case Studies page.
I am currently a volunteer for mental health crisis text service Shout. After undertaking over 30 hours of training I spend time each week listening to people who are experiencing a difficult time for their mental health. While the conversations are never easy, I have been able to use the patience, acceptance and active listening skills developed in this position in every facet of my life.
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